We were tasked with launching Woolies' new vegetarian and vegan personal care range, made with active ingredients from nature.

 

In order to leverage the brand's authority in the food space, we focused our visuals on the whole fruit, herbs and other plant-based ingredients in the products.

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In copy, the campaign also called out their tactile qualities –how they feel on your skin, and how you feel after using them.

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The launch of the new range was welcomed and successful, with profits in the first week exceeding targets by almost 30%.

Copywriter: Candice Botha

Art Director: Chad Felix