VIRGIN ACTIVE SA:
YOU WERE MADE TO MOVE
Virgin Active always aims to inspire its members and the rest of the world to live active, happy and healthy lives.
To many, exercise can seem like a chore, and we wanted to change this perception. For the 2018 brand campaign, we explored the ways in which the human body is adapted to movement, and how when you let it do what it's supposed to do, you can feel amazing, inside and out.
I was part of of the concept roll-out team and was tasked with writing the radio ads.
Copywriter: Candice Botha
Lead Art Director: Jenny Glazier
Creative Director: Jon Warncke
RADIO SPOT 1
FVO:
When you're a kid, you don't think, you jump.
You run, and stumble, climb, and tumble on the jungle gym, 'til adulthood comes in.
Warm sunshine becomes bright, white office lights, and we just sit, sit, sit.
Let's go back to baby steps.
Learn to play again.
Chase and climb, move your spine.
Find yourself again.
We're here to help. Just say when.
Virgin Active.
You were made to move.
CAMPAIGN TV AD
Final script by Jon Warncke
RADIO SPOT 2
MVO:
Step one is the hardest to take.
Left follows right follows left and everything aches.
Around minute 8, your endorphins awake.
You're athletic, electric, pulled by forces magnetic.
You're gliding, you're flying, barely trying.
The road stretches out ahead and the only steps you regret are the ones you didn't take... yet.
Virgin Active.
You were made to move.