When we moved to Greyton in 2021, we did what everyone who moves out of a city apartment does – we adopted a dog from the local welfare. We quickly found out that Greyton Animal Welfare Society (GAWS) was at serious risk of closing down and, inspired by our first dog, Mochi, we knew we had to do what we could to help.

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We created a new logo, look and brand overhall, and started creating more fun, hopeful and channel-relevant marketing content to help with their fundraising, education drives, adoption and other efforts.

 

While small NGOs like GAWS inevitably need constant fundraising, GAWS is now on the up and is geared to help even more dogs and cats in the Valley of the Six in the next year.