About Me
I am a full-time freelance copywriter, creative director, content writer, concept-thinker and marketing consultant.
Sometimes I'm also a content creator, ceramicist, and sort-of artist.
I mostly work remotely from my home office in the small town, Greyton, 2 hours from Cape Town.
I have worked with through-the-line advertising agencies, big corporates and small start-ups and have experience across multiple categories, including fashion, fitness, finance, and food.
My favourite brands and jobs to work on are those related to environmental impact, social change, animal welfare, animals in general, food and lifestyle, the outdoors, art, culture, skincare and books.
Wanna know more? Get in touch:
Work Experience
FREELANCE
Clients include Woolworths, Virgin Active, Markham, Albany, Lucky Star, Nederburg Wines, Jameson, and OneDayOnly
FCB CAPE TOWN
Clients include Engen, BMW Motorrad, Parmalat, Richelieu, Gordon’s Gin, and Savanna
SINGH & SONS
Clients include Lindt, the Foschini Group, Pongracz, Obikwa Wine, and Caltex
NINETY-NINE CENTS
Clients include Puma, Capitec Bank, Distell, Checkers, Rest Assured, and Digicape.
2012 - 2014
2014
2014 - 2016
2016 -
Awards
THE BOOKMARKS
Bronze, Innovative Use of Media
Woolworths: Father's Day 2021
NEW GEN AWARDS
Bronze, Most Viral Campaign by an Agency
Woolworths: Celebrate Moments That Matter
IGDS AWARDS
(International Group of Department Stores)
Second Runner-Up, World’s Best Sustainability/Corporate Social Responsibility Campaign by a Department Store
Woolworths: Together We Can Make a Difference
LOERIE AWARDS
Finalist, Digital Display
Woolworths: Welcome to Hopville
CREATIVE RETAIL AWARDS (London)
Winner, Best Sustainable Display
Woolworths: Kids' Christmas Window
CREATIVE RETAIL AWARDS (London)
Runner Up, Best Seasonal or Temporary Display
Woolworths: Christmas Gifting Window
YOUTUBE SA TOP 10 ADS LEADERBOARD
Quarter 4 and Overall, 2021
Woolworths: Celebrate Moments that Matter
NEW GEN AWARDS
Silver, Best Online PR Campaign
Woolworths Happy Little Moments Campaign
LOERIE AWARDS
Finalist, Internal PR and Communication
Woolworths: Messages to Mom
LOERIE AWARDS
Finalist, Internal PR and Communication
Woolworths: Together We Can Make a Difference
LOERIE AWARDS
Finalist, Live Activations
Woolworths: Happy Little Moments Event
THE BOOKMARKS
Silver, Channel Innovation
Hollard: Insta Story Books
THE BOOKMARKS
Craft Silver, Excellence in Digital Media
Hollard: Insta Story Books
LOERIE AWARDS
Finalist, Direct Mail
Puma: Kings of Pong
ASSEGAI DIRECT MARKETING AWARDS
Copy Craft Gold, Direct Mail
Puma: Kings of Pong
LOERIE AWARDS
Student Bronze, TV
Dementia SA: 7 Seconds
PENDORING AWARDS
Student Silver, Collateral Design
Big Blue: Comic Belief
M-NET TV AWARDS FOR GOOD
Finalist, TV
Dementia SA: 7 Seconds
INTERNATIONAL SOCIETY OF TYPOGRAPHICAL DESIGNERS (London)
Student Pass
The Tales of Five Thousand Five Hundred Years
2013
2012
2011
2020
2021
2022
2014