For International Pride Month, we invited Woolworths customers of all genders, races, religions, and creeds to show their allyship with the LGBTQIA+ community.

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A small range of Pride products were created, and a portion of the proceeds were donated to LGBTQIA+ support organisations.

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Though the public feedback on this campaign included some divisive views, this is one of the most rewarding jobs I've had the privilege to work on.